Working with CCL Pharmaceuticals allowed us to dive deep into the healthcare sector, crafting marketing strategies and campaigns that genuinely make a difference in people’s lives. Our collaboration extended to multiple brands under CCL, including KidzVitz, OAD, and Pulmonol, each requiring a distinct approach to connect with its unique audience. One of the standout initiatives was “Diabetes by Heart,” Pakistan’s first dedicated community platform focused on empowering, educating, and supporting individuals in their diabetes journey. This initiative became a cornerstone in raising awareness and creating an impact on a national level.